Many business owners are using Twitter to optimize their business and tapping into the latest and diverse marketing advantages of Twitter with over 321 million active users monthly. Google and other search engines are using the social media signals to determine the rankings of a
Doing this on Twitter will help in increasing your business website awareness and lead to higher conversion for your website through search engine. You might be wondering how to use your twitter account for your website search optimization. You can also improve the search engine optimization (SEO) of your Tweets and website shared content by using targeted keywords in your Tweets with links to the website content in the same messages. You should always add keywords and key search phrases to your Twitter B
4 Website Search Optimization Using Your Twitter Account
Twitter Handle Optimization
The first step is to optmize your Twitter handle to boost your website search engine rankings through. When people are interested in your tweets, they will want to check you out on social media. This is when they do a Google search for your Twitter account. Google will take your brand name as a keyword and it will search Twitter to identify handles containing the name. You need to make sure you use your brand name as your Twitter handle for increased visibility.
Twitter Profile Bio Optimization
You need to optimize your Twitter profile bio putting in mind that there are only 160 characters at your disposal. You need to create a Twitter bio where every character counts and helps to improve your search ranking. Creation of strong and relevant bio for your Twitter profile will leave a lasting impression. Also make sure to highlight the identity of your brand in your bio. This will help you get the attention of your target audience.
To boost your website search optimization, you need to include niche-related keywords in the bio. When you do this, the bio of your brand becomes more indexable for Google. And it becomes easier for your target audience to discover you. You must use few keywords, using too many keywords will make it difficult to create a meaningful bio that way. You need to choose only the most relevant ones and then use them to develop a compelling bio.
Effective Use of Relevant Hashtags for Website Search Optimization
Use of relevant hashtags in your Twitter stream will improve your website search rankings. This will help a relevant audience to discover you easily not only on Twitter but also on Google. You need to keep your hashtag unique but simple. Always put yourself in your target audience’s place and think from their perspective. What keywords and hashtags would they use? This will help you identify hashtags that are relevant yet unique.
Make sure you use hashtags which are specific to your website industry. If required, you can use various Twitter marketing tools to research relevant and popular hashtags from your industry. You can also run hashtag campaigns as part of your advertising campaign. This will help you increase your brand’s reach.
Use 1-3 relevant hashtags in every tweet, but avoid using the same set of hashtags in every single tweet. Mixing up your hashtags everytime to diversify and increase your reach. Big brands like Mercedes Benz lately has been using relevant and industry specific hashtags tin their recent tweet. Using these hashtags in conducting search will be able to find it. You too can also use relevant hashtags in your tweets to gain more visibility.
Using Targeted Keywords
You probably might have used keywords for your website search optimization and boost your search engine rankings. Buy, you need to also use targeted keywords in your tweets. Google can access the Twitter stream and Twitter also has their own internal search engine. You need keywords to optimize your website and boost your search engine rankings. You need to use targeted keywords in your tweets and retweets. Doing this will actually help search engines to determine the relevance of your brand to these queries.
Your primary intention should be to write tweets that include targeted and niche-based keywords. This will help you gain higher rankings in search results. When Samsung Mobile released their new Galaxy series smartphone, the Galaxy S10, In one of their recent tweets, the company used targeted keywords like “smartphone,” “next generation,” and “Galaxy.” You can also implement this strategy and witness an increase in your search engine rankings.
Pro Rank Tracker is an excellent tool to identify high-performing keywords that will help you improve your rankings. You can use it to get the latest keyword search volume data, which can help you discover keyword ideas. You can also expand your search by checking the top 100 Google results of your tracked keywords. This will give you a better understanding of how people are using the keywords and what you’re up against. This tool will also provide you with a trend chart and additional data for each ranked URL. So you’ll be able to monitor your ranks and the performance of your SEO strategies as well.
Twitter is a huge social media platform and continuing growing daily. Google always extracts lots of information from social media platforms which impacts the search engine rankings of your website. This simply means that you can use Twitter to improve website search optimization by optimizing your Twitter handle to match it with your brand name. This will help Google to find your brand easily searches. Read more
How to Use Twitter for Website Search Optimization and Skyrocket Your Search Engine Rankings
According to Neil Patel, Twitter is a great social media platform to advertise your brand and share your website content. Search engines are using social media signals to rank website Likes, shares, and comments affect SEO in huge ways. If you can use Twitter in the right way for your website search optimization, you will build more followers and gain the attention you need to boost your brand awareness. More brand awareness means more searches about your company.
If you can invest in Twitter ads which is the surest way to gain lots of visibility, generate leads, and grow your brand audience. Promoting content on Twitter can help you rank higher. Your followers can like or retweet your tweet like any other tweet, but you have to pay to have them show up in a targeted audience’s timeline. A Twitter promoted account will put the account in front of users you have targeted so that you can gain an audience that is interested in you Promoted accounts appear within people’s timelines in the “Who to follow” section and in search results.