Starting a Successful Lawn Care or Landscaping Business
Cutting the lawn or residential or commercial gardening properties for a living will give you that same sense of pride while earning you some pretty serious money. There are many advantages to managing home-based gardening or lawn care service. You are the owner of your own destiny and you can dedicate as much or as little time to the business as you want. You have a short trip to work if you are based in your own community.
You can work at your own pace and practically at any time during normal daylight hours. You can also enjoy the fresh air, do a good cardiovascular exercise and increase your muscles. The price of all this freedom and body contour is relatively low, so low, in fact, that many owners of new landscaping services and landscapers use their personal credit cards or small personal loans to finance their new businesses.
Once you invest in the tools and toys you need to manicure the lawn or install landscaping professionally, it will usually be ready for years. You also do not need a lot of office equipment, and you can locate your office in a corner of the studio or in a spare room instead of having extra money for a commercial space. If you are considering entering into landscape design, a review of the landscaping equipment list you need is a good place to start.
Verification of reality
All this sounds pretty attractive, is not it? But, of course, all the Gardens of Eden have a snake, and the gardening and lawn care companies have many of their own coils and waiting to attack. To begin with, you have to be much more adept at cutting, trimming and pruning than the average person. That means that you will have to invest some time in learning basic concepts and gardening techniques.
You will have to be a disciplined initiator who can ignore the call of a glorious spring day and diligently serve his clients instead of heading to the lake or the golf course. You must be physically fit and able to handle the rigours of work, which can include lifting heavy equipment and placing it in trailers and handling bulky hand tools for hours at a time.
You will be handling potentially dangerous machinery and dangerous chemicals. And you will have to be a very skilled business manager who can manage the cash flow, invent advertising and marketing campaigns and implement a survival plan that will take you through the winter months.
Snapshot of the Industry
According to the Professional Landscaper Network, an international association that provides services to lawn care professionals, outdoor maintenance contractors, installation / design / construction professionals and interiors capers. These cover the entire range of independent operations to franchises and divisions of large corporate chains.
It is believed that the amount of business could be significantly higher because there are many people who perform lawn and garden maintenance informally and in cash. According to the Occupational Perspectives Handbook. What is known with certainty is that almost 1 out of 4 workers in gardening, gardening, nurseries, greenhouses and landscaping services work on their own and provide maintenance services directly to clients through a contract.
Who are the customers?
Who is driving this industry? The 77 million ageing baby boomers, many of whom are wealthy owners. They recognize the value of a well-tended lawn and a beautifully landscaped yard, but often do not have the time or inclination to do the maintenance themselves. Of course, baby boomers are not the only ones whose fingers walk in a line or in the phone book to find a reputable lawn or lawn professional. Other potential customers include:
- Homeowners who do not have the vision, skill or tools to design their own landscaping.
- New owners who wish to update existing landscaping.
- Homeowners who plan to put their house on the market and want to improve their appeal with fresh or updated gardens.
- Builders of residential and commercial properties that do not yet have their own landscapers on staff.
- Homeowners who are frequently out of town on business.
- Retirees who do not mind doing their own maintenance any longer.
- “Snowbirds” with winter homes in warmer climates.
- Golf course managers who may need help with maintenance.
- Rental property managers or condominium associations that have personal problems.
As you know, lawn care is a seasonal activity, with interruptions in the winter in about two-thirds of the country. Depending on your region and climate, the most advanced growing months range from around April to early October. You will have to market your services aggressively in the spring to have enough customers to accompany you throughout the summer.