Facebook Ads is the most incredibly powerful tool for a small business entrepreneur to build an audience and gain customers to your small business website. Facebook is the only advertising platform that will give your small business management direct access to any customer base larger than the population of any country in the world. This is the most important tool that will give you the means to hone in on some highly specific subsection of the Facebook community and find exactly the right type of buyer for your product.
Here are the Top Small Business Management Facebook Ads Tools and Resources
This one popular tool that lets you create a queue of social media content from your small business site and set Tweets schedule for the contents to be posted and then watch as they are automatically uploaded over a given time of period on Twitter. Use of Buffer as a tool does not support posting to Twitter alone, it supports Facebook, Google+ and LinkedIn so that you can post across your social accounts simultaneously.
Using Buffer for as your small business management Facebook Ads tool can save you a lot of time and make sure that your account never inactive. The buffer is very handy if you are outsourcing your social media as it means you won’t need to give all your passwords out to your service providers. It is free to use but more features are available for those willing to use the premium account.
This is another tool that let you quickly search for the most popular small business management related contents for a topic idea for your site. Buzzsumo is very useful if you are really looking for hot topics on small business contents to write about and tweet with on your Twitter timeline.
BuzzSumo gives you insight into what content is working, and the influencers amplifying it. Understand what content is resonating with your audience. BuzzSumo’s advanced social search engine finds the most shared content for a topic, author or a domain. Learn more
For all things Facebook marketing related, Jon Loomer is an authority on Facebook Ads. Not only is his information good for beginners, he also shares advanced Facebook Ads techniques. Targeting has become more powerful for brands that use Events with Facebook Event Custom Audiences. Jon Loomer has everything you need to know about them. There are Facebook Messenger ads which can allow digital marketers to reach their target audience in new and creative ways using destination and placement. Here’s a complete guide
This small business management Facebook Ads tool is very useful to create beautiful, shareable graphics. It makes the process very quick and easy with a drag-and-drop interface and it also gives you access to a range of stock images. You can Canvas to create infographics banners and other images. You can try it for free but you’ll need to pay for more advanced features.
Small Business Management Facebook Ads Manager App
Easily manage your apps on your mobile device. As a small business entrepreneur spend less time on desktop computers and more on mobile devices, advertisers have a growing need to manage Facebook campaigns on the go. To meet that demand, last summer we introduced the Ads Manager mobile site, which is now used by more than 800,000 advertisers each month.
Whether you want to monitor current ads or create new ones, the ads manager app gives marketers more power to manage ads from anywhere. Using the Facebook Ads Manager App, digital marketing agency can monitor and manage their ad campaigns from anywhere.
With Qwaya, you run split tests of your ads using Qwaya! Find the most effective audiences for your ads by auto splitting targeting in granular segments and get a side by side comparison. You can split your audience into multiple segments based on any targeting criteria.
Facebook advertising should be a part of the social media marketing plan for every small business. Read about what other small businesses have done to successfully market themselves on Facebook and how Qwaya can help streamline your social marketing campaigns.
This is another testing and tracking tool. What kiss metrics specifically can do for you is to measure social media ROI. How effective is your social media marketing? Kissmetrics gives data on things like that. It lets you track individuals, groups or similar individuals. It’s a great tool to measure customer behaviour.
Your small business site customers become loyal when they get what they want and expect. Understand the value drivers that matter most to grow retention. Send automated behavioural emails at the perfect time to get people engaged and happily headed in the right direction. Learn more
HootSuite Social Ads
You can easily create and test hundreds of Facebook and Instagram ads in minutes, not hours. Get higher conversions through granular control over placement, timing, and custom audiences. Create and manage Facebook and Instagram advertising campaigns directly inside Hootsuite, easily promoting your organic posts to boost your engagement and reach.
Quickly export social Ads analytics in Excel, and create customized PDF reports to share results with your team or your boss. Save time with the fully automated delivery of reports. Equip your small business management team with the skills they need to become social experts. Receive comprehensive platform onboarding and strategic training either onsite or virtually from professionals in the field. Learn more
If This Then That (IFTTT): IFTTT is a free platform that helps you do more with all your apps and devices. This is an incredibly powerful tool for linking different social media accounts and other web apps together. What this means is that an event occurring on one platform can ‘trigger’ an event in another (all defined through what are known as ‘recipes’).
An excellent example of this would be to set up a recipe that automatically Tweets all your Facebook posts. With IFTTT, you can do more with the services you love. Sign up for a free account to turn on Applets for 500+ services. More ambitious though would be something like a system that would add your Tweets to a Google Drive spreadsheet or that would add messages you need to respond to a ‘Todoist’ list. The possibilities are endless.