Real estate leads are some of the most difficult but rewarding online leads you can work with has a real estate broker. Finding one good lead that closes a deal has the potential to pay for itself tenfold. The real estate leads normally come from real-world networking in addition to online sources.
Most real estate brokers advocate moving primarily to pay-per-click programs for search engines such as Google and Yahoo to drive organic website traffic to their online presence through organic web searches. Social networking sites are always a goldmine of real estate leads, as each contact is a potential buyer or seller.
A successful real estate leads generation campaigns that produce real business must consist of these elements; A great website, A strategic traffic generation campaign, Strong calls to action, and An effective lead nurturing campaign. This article will teach you how to be nurturing your real estate leads using content marketing so your website and marketing efforts can produce real business you want.
3 Main Strategies of Real Estate Leads Nurturing
Traffic generation: This is all about getting people to your website whether from paid advertising, search engine optimization, social media, word of mouth or referrals.
Lead generation: This is focusing on conversion optimization of your website and using and testing calls to action to produce more leads.
Lead nurturing: This is a system for continuing a conversation with a prospect from initial contact until the person is ready to become a client. By providing useful information and keeping your name/brand in your prospects’ minds you stand a better chance of converting that lead at a future date.
The main strategy that can, and should be used throughout all the three to make them as effective as possible is content marketing. Given the number of topics and relevant information that real estate professionals can use to provide valuable content, content marketing remains as a staple for producing website traffic, real estate leads and sales.
3 Ways to Nurture Real Estate Leads using Content Marketing
Email marketing: This is still the top online activity of Internet users. If you are not using email marketing yet, you should be. Email allows you to connect with home buyers without interfering with their already busy schedules while sharing your blog posts, listings, and so on. You can help move home buyers to make a purchase by keeping them up to date via email.
How to use Email marketing effectively for Nurturing Real Estate Leads
Segment your audience: Be sure to separate out sales-ready buyers from those still in the early buying stages. You want your lead nurturing emails to go to the right people at the right times. By analyzing their clicks and interactions, you can see when they are approaching the last stages of a buying decision. With each stage, change-up your content and your call to action so the email marketing is geared to the right audience at the right time.
Add value: Make sure your emails add value to each person you’re sending them to. Include helpful information, offer giveaways or free advice and provide some exclusivity to entice your recipients to click.
Using Blog: This is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries. Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page. Many blogs provide commentary on a particular subject or topic, ranging from politics to sports.
A typical blog combines text, digital images, and links to other blogs, web pages, and other media related to its topic. The ability of readers to leave publicly viewable comments, and interact with other commenters, is an important contribution to the popularity of many blogs. However, blog owners or authors often moderate and filter online comments to remove hate speech or other offensive content.
Using Blog to Nurture your Real Estate Leads Effectively
Finding a niche and talk about it on your blog. By having a blog available for people you meet and work with to view, you can prove yourself as the kind of agent they’re looking for. Perhaps you come across a number of people looking for someone knowledgeable in a certain type of architecture or home building materials used. Write up posts on these topics.
Mixing in some posts that aren’t just about buying or selling a home. You could write about new home security systems, interior design trends and even DIY projects for new homeowners. Your blog can advocate your business and agents, but shouldn’t be pushy. You’re nurturing, not selling.
Thinking outside the box with unconventional topics. Try posts about public services in the areas of your listings or opinion pieces on community events and developments that shape your neighbourhoods
Social Media: Real estate leads nurturing campaigns focus on creating mutually beneficial working relationships so that when it comes time to buy, that lead turns to you, or your business, instead of a competitor. The first step in real estate leads nurturing is making sure you have the right contact information, it’s important to realize that consumers are using more than a phone and mailbox to stay connected.
Effective ways to use social media to pull your real estate leads through the buying cycle
Using social media to answer questions. These can be customer service questions, home buying questions and connect with those located near where your listings are.
Sharing other content you have. Video tours of places available, blog posts and the latest in home buying in your area are all types of content you can use to nurture leads.
A great real estate video could be the final push someone needs to make an appointment while blog posts are an easy way to get social shares and new eyes on your website.
Culled from Real Estate Marketing Blog | How to Nurture Real Estate Leads with Content Marketing