Organic Search Engine Optimization for Website Traffic
To increase website traffic is a challenge for many webmasters in making sure that when people are looking for products or services they have on their site, they will find them and not their competitors. Organic search engine optimization is not about mindless search engine optimisation (SEO) and costly pay-per-click advertising. There are plenty things you can do to boost your site organic search traffic at no cost except your time. Organic search engine optimization is a method of entering one or many search terms as a single string of text into a search engine. The organic search results, appear as paginated lists that are based on relevance to the search terms; and exclude advertisements.
11 Organic Search Engine Optimization Strategies for Website Traffic
Blogging Regularly: This is the most effective way to increase website traffic for organic site traffic. The blogging help you go more depth than your website allows and creates a large catalogue of helpful, persona-optimised content centred on your market niche. However, poorly written, spam or too-cheap content can do more harm than good.
Making us of the Blogosphere: The term blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community or as a social networking service in which everyday authors can publish their opinions. Since the term has been coined, it has been referenced in a number of media and is also used to refer to the Internet.
Optimise your site for People, not search engines: You must be writing your site content with your customers in mind by creating quality and educational content that resonates with your ideal readers, you will naturally improve your site SEO. This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone will not increase website traffic; all you will be having is keyword riddled nonsense.
Using Long Tail Keywords: Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content for organic search and help your ideal customers to find you
Always Creating Quality Contents: Creation of high-quality content means creating value to keep your audience engaged and increase website traffic. In writing quality contents, you must make sure you know who you are targeting and tailor your content to connect with your desired audience from the go. A high-quality content does not only mean a well-written piece. Beyond articles, using multimedia like videos, slideshows, photos, playlists, and recipes is a great way to keep your audience engaged across a variety of formats.
Using Internal Links: Once you have built up a decent back catalogue of content you can link to it in your blogs and on your website, guiding visitors to more relevant content. This can keep visitors on your site for longer, which helps boost your search rankings. Do not, however, overuse internal links, too many of interlinks will make your content to starts looking like spam.
Encouraging incoming links: Google always prioritized sites that have a lot of incoming links, especially from other trustworthy sites. Encourage your colleagues, friends, family members, partners, suppliers, industry mavens and friendly fellow webmasters to link to your site. The more incoming links you have the higher your site will rank. But beware of the SEO snake oil salesmen who try to trick Google with spam links from low-reputation sites. Some links can actually damage your site organic search engine optimization.
Using Social Media: If you really want to increase website traffic for organic search, you must build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ Reddit, Mix, Medium, etc. All these activities will help you to get your brand out and your website will have more popularity on the internet. Read about how to doubled our social media audience in a week. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.
Culled from Articulate Marketing | How to increase organic site traffic