Newsletter email marketing is the process of sending commercialized messages to your website subscribers via email. All you send to a subscriber could be considered email marketing. The act usually involves using email to send advertisements, request business, or request sales or donations and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. Email marketing usually refers to sending email messages with the purpose of enhancing a relationship with your subscribers to purchase something immediately, and sharing third-party ads.
Email marketing carries the benefit of allowing marketers to identify returns on investment and measure and improve efficiency. Email marketing allows marketers to see feedback from users in real-time, and to monitor how effective their campaign is in achieving market penetration, revealing a communication channel’s scope. At the same time, however, it also means that the more personal nature of certain advertising methods, such as television advertisements, cannot be captured.
Top Newsletter Email Marketing WordPress Plugins
Mailjet Email Newsletter Marketing: If you are looking for a reliable plugin to send email campaigns directly from your WordPress site, this is the best newsletter email marketing WordPress plugin to send beautiful newsletters in just moments. Simple to install and set up in your own WordPress theme, the free plugin gives you the full power of your email marketing strategy. You can create and track marketing and transactional emails from within your WordPress admin.
Easy Email Management: Create and manage all of your marketing and transactional email campaigns directly from your WordPress Admin.
Sign Up Form & Contact Lists Management: Create and customize contact form widgets to allow your website visitors to subscribe to your newsletters.
Automated Contact Synchronization: Automatically synchronize your WordPress contacts into their own separate Mailjet email lists. With ongoing synchronization, you never have to think about contact management again.
Campaign Builder Tool: Use our drag and drop email editor or HTML builder to create beautiful and engaging emails directly from your WordPress Admin.
World Class Deliverability: Hit your subscribers’ inboxes every time with our global deliverability and routing infrastructure
Insight and analytics: Access real-time statistics on your campaigns showing opens, clicks, geographies, the average time to click and more to optimize your email performance.
Data Compliance: Mailjet is EU-data compliant, meaning that it guarantees an optimal level of email data privacy.
International UI and Support: Mailjet offers user interfaces, documentation and 24/7 customer support in 4 languages (English, Spanish, French and German). Learn more
MailChimp for WordPress: MailChimp is a newsletter service that allows you to send out email campaigns to a list of email subscribers. It is free for lists up to 2000 subscribers, which is why it is the newsletter-service of choice for thousands of businesses. This is one of the best email marketing plugin built-in integration with various others plugins like WooCommerce, Contact Form 7, Gravity Forms, Ninja Forms 3, BuddyPress, MemberPress & several others.
The integrations allow you to subscribe your visitors to MailChimp from any form on your site, like your checkout or comment form. The newsletter email marketing WordPress tools will help you to grow your MailChimp lists and write better newsletters through various methods. You can create good-looking opt-in forms or integrate with any existing form on your sites, like your comment, contact or checkout form. Learn more
– WP/E-goi contact sync-up
– Quick sign-up bar
– Full sign-up bar customisation
– Comments sign-up option
– E-goi list management
– Integrates with Contact Form 7
– Integrates with WooCommerce
– Integrates with Page Builder By SiteOrigin
– Integrates with Visual Composer
– Multiple types of Custom Forms
– Easy E-goi/WP field mapping; send anything over to E-goi. Learn more
GoDaddy Email Marketing: GoDaddy email marketing sign up forms plugin makes it easy to start building an email list to drive repeat traffic to your WordPress site! Use this plugin to add a sign-up form to your site in no time flat. With the email marketing WordPress plugin starter account, you can collect as many email addresses as you like for free. And you can send up to 50 total emails to try it out.
Once the newsletter email marketing plugin is activated, you can easily add a default sign up form to your site using a widget. Or you can build your own custom sign up form in GoDaddy email marketing and add it to your site by using a widget, shortcode, or template tag. Setup is easy; in the plugin Settings, simply enter your GoDaddy username and GoDaddy Email Marketing API key. Learn more.
SendPress Newsletters: This is an easy to use WordPress newsletter email marketing plugin that has all the features you need. Create newsletter templates with your style and edit content just as you would a post on WordPress. Easily import post content from your site and schedule newsletters to be sent at the right time. Start sending great emails and newsletters today right from WordPress with our newsletter plugin. The plugin make sure your newsletters are sent. You can enable Auto Cron from the admin panel and then our systems will check your site every 15 minutes to make sure your newsletters are sent.
Easy to use Editor: Build beautiful email newsletters with our WordPress Editor. Fast and simple!
Email Tracking: Track everything: opens, clicks, and much more with our reports.
Unlimited Subscribers: No Limit Ever. It’s just that simple.
Security Audited: SendPress is audited by an outside company to make sure your site’s security.
WordPress Role Sync: Easily sync WordPress roles to subscriber lists with a push of a button.
Open Source: SendPress is hosted on Github and the source is free for everyone. Learn more
MailChimp Forms by MailMunch
This WordPress plugin allows you to add unlimited MailChimp sign up forms to your WordPress site. You can add forms to posts, pages, sidebars or any other section. This plugin connects your site to your MailChimp account and pulls in all of your MailChimp list information.
Adding new sign-up methods for your MailChimp lists to your WordPress site is now easier than ever. The MailChimp form captures the lead and sends it to specific MailChimp lists automatically. You can set it to no opt-in, opt-in, or double opt-in.
MailChimp Form Features
– Connect with your MailChimp account in seconds. No API keys required
– Build unlimited forms for any of your MailChimp lists with an easy-to-use admin, including multiple forms for the same list
– Sign-up forms look beautiful, user-friendly and mobile optimized. You have complete control over the form fields and can send anything you like to MailChimp
– Analytics and reporting for your MailChimp forms
– A/B Test your MailChimp forms and improve conversions
– Includes landing page builder with MailChimp forms
– Disable or Enable the default MailChimp welcome email
– Add MailChimp forms to any post or page
– Supports MailChimp interest groups
– View your MailChimp analytics and reports
– Custom thank you message for MailChimp subscribers. And much more